We are an independent sports & entertainment marketing agency

Established in 2013 and with over sixteen years of industry experience, we are a leading integrated sports & entertainment marketing agency – offering a full range of services from PR, brand consultancy, sponsorship sales & event management through to bespoke campaigns – ensuring your business stays ahead of the field.

Our business is built on integrity, personal relationships and strives to deliver results.

Our services

Building great relationships

LeoVegas Logo
PSA World Tour Logo
Mansion Bet Logo
Watford Logo
English Indoor Bowling Association LTD Logo
Dafabet Logo
London Irish Logo
Greenhalls Logo
World Snooker Logo
iPro Logo
Bentley Logo
Go Daddy Logo
188bet Logo
Qipco Logo
Professional Darts Corporation Logo
The Jockey Club Logo
Racing Uk Logo
Matchroom Sport Logo
Imagine Cruising Logo
Yonex All England Logo
Aspall Cyder Logo

Delivering successful partnerships

What our clients are saying...about what we do

Karl Riley

Head of Product & Marketing UK

I have worked with CMSeven for a number of years and they are a pleasure to deal with. They have an extensive knowledge of the sports marketing and sponsorship sector, and the great thing about them is they listen to your requirements as a prospective partner and consequently, they look to find the right fit for your brand. That is an endearing and essential quality that removes the ‘hard sell’ factor and has been a major factor in me establishing such a good working relationship with them. They are first class operators.

Neil Foulkes

Head of UK Marketing

Charlie and the team at CMSeven have been instrumental in setting up and fostering a very close relationship with one of our key strategic partners in the UK, The Jockey Club. Charlie has strong connections within the industry and has used these to help us gain valuable insight and knowledge into an area which Bentley were not familiar with in the past. These personal relationships, creative thinking and “insider tips” have built a strong platform from which we can contact new prospects and nurture incremental sales opportunities.

Miles Pearce

Commercial Director

We’ve worked with Charlie and CMSeven over the past few years and they continue to be a great asset to us when going to market for prospective partners to the sport; delivering results and forging a fantastic working relationship.

Matt Porter


I’ve worked with CMSeven over the past few years and they are a pleasure to deal with. They are professional in their approach, hard working and results driven and I look forward to working with them on other projects in the future.

John Hadingham

Head of -On-Trade Sales

I had the pleasure of dealing with Charlie & CMSeven during our arrangements with The Jockey Club. This was an important development for us which was made all the easier for us with the sincere, genuine and professional manner in which Charlie supported us throughout this process. Charlie remains vigilant and supportive to our relationship and objectives – a valuable and important contact for such an important part of the business.

Peter Thompson


I have worked with Charlie & CMSeven for several years and over this time they have quickly understood the sport and used this to attract and secure new partners for the EIBA. Their whole approach is professional, knowledgeable and with the good of the sport in mind.

Tom Manners

Group Sales & Marketing Director

We’ve worked with CMSeven over the past few years and continue to do so – they have an extensive knowledge of the sports marketing and sponsorship landscape, which has enabled us to attract some really premium brands to partner with the group. They are professional in their approach and act as a perfect addition to our commercial team.

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